Sprott Shaw College (SSC) is British Columbia’s oldest private career college institute, providing education to students at our many campuses for over a century.

During my time as the Graphic Designer for Sprott Shaw College, I learned that we did not have any archival material from 1930 — 2000. I felt something had to be done. In mid-2024, I led the initiative to find this material.

After a few months of investigation, going through many sources, I was successful. We not only filled this gap in our history, we discovered lost facts and stories from our early years.

With this new wealth of material, we decided to leverage it to inform a rebrand of the college. Alongside my main responsibilities at Sprott Shaw College, I was in charge of this internal project.

The new logo is a timeless emblem, and to continue symbolizing how we provide direction to students, the compass motif was kept. Two variants of the emblem were made, as well as a stylized wordmark. The shape of the emblem was used to inform a new visual system. Our brand colours were updated to provide better contrast for our elements.

To make our advertisement material more visually engaging, nine micrographics were initially made of Sprott Shaw College’s main selling points. It was expected that we would phase out the bullet-point text we were currently using. Over time, we would create more micrographics, to reflect specific features of courses we provide.

A redesign of the website was included in the pitch. The main focus was to remove redundancies that exist in the current website, streamline the UI, and improve the formatting of the information we provide for a stronger reading experience.

On-location photoshoots for advertising our courses are time-consuming, and proved difficult to coordinate. In this pitch, I provide examples of people posing against a background in the shape of our emblem. This was to propose an alternative method to our conventional photoshoots and eliminate our use of stock photography: taking photos of people in job-specific outfits against a green screen, and then taking photos of the appropriate environments separately.

With a large cache of individual backgrounds and models at our disposal, we would have great control of our proprietary visual material to work with, and provide an opportunity for creative visual solutions for our advertising.

In late 2025, Sprott Shaw College was acquired by the BPP Education Group. They provided us with new branding and creative direction, and this rebrand project was shelved. Despite this, it was an incredible experience developing this timeless, and versatile, visual identity for such an enduring institution that continues to thrive.